Many of the campaigns our films have featured in have succeeded in driving policy and legislative change.
Mill Road have made all of the films for the Flex Appeal campaign, founded by Anna Whitehouse of Mother Pukka and funded by Sir Robert McAlpine. In April 2024 it was announced that the Flexible Working Bill has now become law so that all workers will be given the legal right to request flexible working from day one. This change will enable more people with caring responsibilities, chronic illnesses and disabilities to enter the workforce whilst potentially unlocking £55bn in benefits to the economy.
Our extensive work alongside charities such as the Early Education and Childcare Coalition and Pregnant Then Screwed has contributed to the topic of Childcare and the Early Years sector remaining a government priority since the 2023 spring budget. See the Gov.uk policy paper.
Winner of the People’s Choice Award at the 2023 Charity Film Awards
Our Process
Mill Road is all about harnessing the power of film to drive positive action, to influence behaviour change and to genuinely impact people.
We are filmmakers who understand that in order to change behaviour, disrupt a mindset and hold people’s attention, we first need to understand the target audience. Although there are things that connect us all as humans and techniques that will work broadly - we also know that demographic-specific knowledge is important as we storyboard.
We also spend time researching belief systems, looking at data from the advertising and neuromarketing worlds on emotional response, memory recall and brand impact . This insight combined with our commitment to the highest production value ensures our films are always felt deeply by the viewer in a way that results in tangible action.
00Mill Road are exceptional at what they do 00
Reach Offering 2025
The Mill Road Reach Offering is an application process opened annually for Charities, Community Interest Companies and Social Enterprises in the UK for the production of a short film, produced free of charge, to elevate their cause and message.
The 2025 application window will open on 17th January and close at midnight on 31st January.
Please see our Terms and Conditions for eligibility and submission details and complete the form below to enter.
Reach Offering Closed
Opens again January 2026